THE FUTURE OF SKINCARE: PART 1
C O N N E C T I V I T Y
In part 1 of our mini-series, The Future of Skincare, we examine what parallels can be drawn from Grand Central Terminal in New York and the global beauty industry as it stands today.
Terminals like Grand Central Station have now actually been designed and redesigned to be experienced by visitors and commuters, and not just simply to allow commuters to get from A to B. In order to do this, they have deliberately left space aside for visitors to take tours, to come to eat, to have coffee without interfering with its primary function of helping commuters get to where they want to go.
By easing this process and by allowing for this extra traffic, it really allows those who want to come and experience the grandeur of the station building, to still be able to do so while still functionally being able to serve its primary purpose of supporting commuters.
Fifth Avenue, one of the world’s most iconic shopping streets, is seeing unprecedented change on a scale like never before. Traditionally shoppers have always gone into physical stores to purchase products but now that has changed and brands need to adapt to the new way’s in which consumers are seeking to engage with their products.
For this to work brands need a digital strategy that underpins their physical strategy, providing a true omnichannel experience for the consumer.
And just like Grand Central Terminal this is mirroring the physical experience in the digital space and allowing consumers access to products from anywhere in the world. That is precisely what we at Cutitronics enable through our suite of multi-award-winning technologies.